Microsoft it seems is very keen on purchasing Yahoo. If this does happen, the search engine war becomes less competetive as only Google and Microsoft will remain. Will taking Yahoo over improve the overall image of Microsoft? Will the Yahoo division benefit from the resources at Microsoft? Will people flock to Google, with their increasing number of services and free products?

It somehow reminds me of several AT &T mergers which ate up many other companies to leave a huge monopolistic single corporation. Will Yahoo lose its coolness factor by being associated with Flickr? Will services such as del.icio.us survive? Or will they get rebranded with Microsoft Internet Bookmarks or something like that. Will Flickr still remain free and unlimited for pro users? Will the subscription rate increase? Will people start using the combined Search engine? Will Yahoo still maintain its full portal style webpage or move to more like google.com or live.com’s style of simple search bar with a few buttons here and there.

What kind of benefits can we expect from this purchase? Will some cool and new web applications come out of this? Can this be good for the industry to give google some real competition?

Powered by ScribeFire.